Franchise Competitiveness | Franchise

Respectively harmonize
with the times and generations
HALMAEK

It's a place where you can experience
friendly memories comfortably
that encompass the times and generations.
SINCE 1982

HALMAEK is
always cool

HALMAEK, which started in 1982
named as OB elbekang
in front of the IKSAN Station,
has been waiting for everyone
with a cool thin ice HALMAEK beer
for 40 years later.
Pub franchise in Korea

MS
No.1

Domestic market
share 28%

Appx
0.1%

Lowest rate of franchise
store closure in Korea
(total of 3 store closures only)

Appx
18%

Top Draft Consump
-tion in Korea
(No.1 single brand)

900
Store

franchise stores
nationwide
(as of 2023)

92.8
bilion won

No.1 pub
franchiser

Original Ice Beer

Original Ice Beer

The most delicious temperature
Low-temperature aged beer

Aged beer at sub-zero temperatures for 48 hours
The most delicious temperature
Low-temperature aged beer

Aged beer at sub-zero temperatures for 48 hours
The most delicious temperature
Low-temperature aged beer

Aged beer at sub-zero temperatures for 48 hours

Only patented beer in Korea
among low-temperature aged
beer brands

Brand Identity

C0 M100 Y100 K0
R230 G0 B18
C0 M0 Y0 K0
R255 G255 B255
C0 M0 Y0 K100
R12 G11 B11

Emotional Vintage

IDEAL CANDIDATE FOR?

EXPERIENCE

Of Food & Beverage

LEADERSHIP
TEAM

Of Corporation unit

FINANCIAL
REQUIREMENT

Of initial investment

BUSINESS
KNOWHOW

Of Franchise system

PASSION

For the business & brand

GLOBAL
BUSINESS PARTNER

Follow this path to become a Global Business Partner.
(May take about 6~12 months)

INQUIRE AND RESEARCH

Fill out the Global franchise
application and submit through email.
It will be reviewed and considered
market require internally.

CONNECT

Time to get to know each other.
Potential partner visits HQ
and more understand its
franchise system.

BUSINESS PROPOSAL

Presentation of your project,
your vision of development,
and your objectives.
This step allows us to determine
a common collaboration strategy.

MARKETABILITY REVIEW

Visit market and review
its marketability.
Also evaluates business system of
potential partner.

AGREEMENT REVIEW
& SIGNING

Defines the entry fee, royalties,
support and each parity's obligation.

PREPARATION &
LAUNCH OF THE PROJECT

Training of the master franchisee
and prepare all necessary suppliers
for 1st brunch. This process and time
bound can be in difference
on the country’s conditions.

HAVE QUESTIONS?

See answers below,

Is restaurant, Business, or Franchise experience required?

Our ideal business partner would be a corporate unit with food and beverage experienced.
What are the minimum financial requirement?

About $700,000 ~ $900,000 estimated as initial investment including initial fees and store setting up.
What are the fees generally charged?

Generally charged the Initial franchise fee and on-going royalty fee from the master franchisee.
What kinds of supports can be expected from HQ?

Training in HQ and onsite, support localization of ingredients and equipment and on going support with supervising.
What buildout options are available for?

Our format include Freestanding, Inline and Endcap with minimum 100m2 and more space.